New In Portfolio — Ichiko Bento


New in portfolio
Ichiko bento · いちこべんと

Hello lovelies! Happy Monday! Today I wanted to talk about a project that I've been working secretly on for a bit now. If you guys can remember this moodboard I showed you last time then now is the moment for me to finally introduce you guys to: Ichiko Bento!


Ichiko Bento is a subscription box of Japanese, Korean and Taiwanese goodies delivered to your doorstep every month. This project containing many first experiences, also saw the incorporation of a streamlined Branding Questionnaire which I used as a way to help me really dig into her vision and what she wanted out of her brand and what her dream brand really looked like.

Of course, being asian-inspired, words like zen, tranquility, tradition, elegance and so on were a big part of her brand and what it should aspire to be like, as the bentos or boxes are a healthy mix of beauty, fashion, lifestyle and culture. With that in mind I decided on the code name Bento to work with and started to gather some visuals to pull for information.



MOODBOARD BY SIELETH | CREDITS: 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9

Ichiko Bento is heavily inspired by asian culture, as it's products are a way of promoting said culture, it's trends, and brands, we relied on an aesthetic, and overall personality that was - hopefully - easily identifiable as such. We wanted it to evoke a certain feeling of calmness, tranquility and zen, with an equally delicate voice and tone in our color themes.



Something that I was really excited for in this project was getting to the naming of the actual project, because we'd been running under the code name Bento for so long that I think at some point we both lost track of when it became an essential part of the brand. It was also an opportunity to have tons of fun investigating Japanese names and coming up with something original and iconic.

Bento or べんとう in hiragana, are the typical boxes where Japanese store their lunches. Not only did they check the box symbolism, but they're also very representative of Japan.

Ichiko or いちこ in hiragana, roughly translates into first child, which I believe was representative of the care we were both treating this project with, since it was our first project for both my client, Joanna, and myself, we were equal parts excited but scared about it.

Therefore, Ichiko Bento or いちこべんとう are subscription boxes made with special care and love, the kind of special care and love one has for their first child because it's magical and especial. I know it's the king of cheesy cute names, but it holds a special place in my heart.





Last but definitely not least, I was in charge of designing the website, which has since* been modified to accomodate the brand's full launch, and will continue to change throughout the months to each new bento - the boxes - theme. See the rest of the site here:!



Currently I'm still working with Joanna side by side to help her finish the rest of her checklist design-wise so everything is ready for the prelaunch, and as to if she's happy with the results, here's an extract of the beautiful feedback email she sent the other day:


"From the initial brief/branding questionnaire, Alejandra was able to understand the brand and how I wanted it to be - more than just its looks but its values and meaning. She came up with a concept that was more than spot-on.

Alejandra is an excellent designer with a rare eye for beautiful design. Design that is thoughtful, thought out and delivered with care and attention to detail. It is rare to find a designer who immediately gets you and your idea, finding the deeper meaning and little details. [...] The care and attention to detail really shows in every single graphic."
- Joanna


Personally, I couldn't have wished for a better project to get myself started and for a better client, it's given me confidence and it's made me discover that really my favorite thing about working in design is making people happy and helping their visions come to life.

So that's all for me, I am so glad to finally be able to share it with you after all this time, now go visit the website and follow Ichiko Bento on social media to stay updated! Take care!


*This post was updated on 07.22.17 to reflect recent changes

See you around!

- A.A


Don't Lose Your Fight, Kid

Don't Lose Your Fight, Kid

don't lose your fight, kid

Hi lovelies, how you doing today? Hope everything is going good!

Today I wanted to talk about something that I feel we should all need to be reminded off aroung this time, and that's about not giving up, about holding the fight and standing strong. If you don't understand my somewhat butchered hand-lettering much, the above is a quote from one of my favorite songs of all time low that reads don't lose your fight, kid.

Because we all start January like "hell yeah, I'm gonna get hot this year. I'm going to hit the gym everyday and eat like a rabbit everyday and this and that..." and you're all fired up and then you have yet to meet up with your trainer whom you're still paying regardless of not showing up to the gym. Or your resolution might be to quit smoking and you were doing great, but then you boyfriend dumped you and your head hurts like hell every waking hour until you finally give in and light up that damn cigarette - and it feels so good, as good as eating a burger with double bacon.

Point is, it is as important to fail and get back up, than to simply do it all perfectly from the get go, because then you get to appreciate the extra hard work and struggle, you know? I made a point to myself to not make any diet/fitness related resolutions this year, because I wanted to focus on my personal and mental wellbeing first and foremost - because priorities exist y'know?

For me, I feel like I fell off the horse this month, but you know what? It doesn't matter, because I'm gonna get back up and I'm going to achieve all my purposes and goals for myself this year, and if I can do it, then so can you, dammit.

To motivate and cheer myself up, this week I watched Indie Game: The Movie which is about what really goes behind the scenes and the struggles of making an indie video game all by yourself - which is coincidentally my year-long dream project for this year, so you biggie ;)


I made this poster for myself, mainly, but I think you should have it too, you can download it, and print it and put it some place you can see it every day - like your phone, or your diary (just don't re-upload/edit this anywhere else taking credit for my work, please)

I also wanted to share a link to the original song - listen here - and to a song from Indie Game: The Movie which I makes me feel like I can do anything every time I hear it - Maybe You'll Get Some, Maybe You Won't by Jim Guthrie


See You Around!

— A.A